Primal 35™ introduces healthier, better for you beef, to better flavor.  Organic Grass Fed is a growing market in the US.  You are most likely more familiar with Organic Grass Fed Beef from Australia and the US, probably lacking in flavor and tenderness.  It’s simple, the year-round ideal climate does not exist in your everyday organic grass-fed options.  They lack the ideal grassy pastures that provide livestock with the nutrients to help them grow.  The Rioplantense region allows Primal 35™ to deliver on the ultimate Organic Grass Fed Beef.